As Global Art Director at DC Shoes (2018/2019) I was responsible for the look and feel of all global go-to-market assets across core-skate, snow, street/lifestyle segments for men, women, and youth; creating the the visual strategy that contributed to the $365M/yr brand to penetrate the modern lifestyle market. Responsibilities included directing photo shoots, designing catalogs, retail POS, packaging, activation branding, digital UX, and social media assets.