Flexible grid with analog markings that speak to DC’s history using authentic photography that cross cultures and generations. The creative system honors the brand’s heritage with a completely refreshed look that includes nod to the past and respect to traditional photo aspect ratios. The SS19 season captures real people with their squad— pushing the brand into contemporary culture with numerology in its formula that only the most devoted DC fans might recognize.

LIFESTYLE PHOTOGRAPHY BY BRAYDEN OLSON

ACTION + ADDITIONAL PHOTOGRAPHY BY MIKE BLABAC AND MIKE HEIKILLA